Contact:
Email: [email protected]
Phone: 817-272-2101
Office of the President
The University of Texas at Arlington
701 S. Nedderman Drive
Arlington, TX 76019
Defining UTA's brand identity
Status: On Target
Overview
The University of Texas at Arlington is embarking on a strategic effort to define and strengthen its brand identity. This initiative aims to create a cohesive and authentic narrative that reflects UTA’s values, achievements, and aspirations as a leading research university.
Impact
A well-defined brand identity will serve as a strategic asset for UTA, amplifying its strengths and achievements while driving engagement with stakeholders. It will empower the University to compete more effectively in the higher education landscape, enhancing its impact and securing its future as a premier institution for education, research, and innovation.
Associated Strategies:
Elevate UTA's brand as a top-tier university through strategic marketing and branding.
Status Update - Summer 2025
MME has partnered with an outside vendor to assist with the rebranding initiative for UTA. This Fall, UTA will launch a campaign that will focus on highlighting student success, affordability, rankings, and research excellence. Additionally, staff have been brought on to focus on external facing marketing initiatives. A major focus will also be UTA’s 130th anniversary.