Maverick Insights Conference

The Maverick Insights Conference, hosted by the MS in Marketing Research (MSMR) Program at the University of Texas at Arlington’s College of Business, is our premier annual event designed to inspire, educate, and connect marketing research professionals, academics, and students as part of the marketing research/insights ecosystem.

Maverick Insights Conference’s Perennial Theme: Building Bridges.

The "Building Bridges" theme captures our perennial mission to strengthen the bonds between academia, diverse sectors, disciplines, and stakeholders within the insights industry.

The Three Pillars of Connection

Academia and Industry

Our conference facilitates productive conversations between academics and industry professionals, converting theoretical research into practical, implementable business strategies.

Across business functions

Marketing research doesn't operate in isolation—it connects departments, aligns teams, and drives organization-wide strategic thinking. Many presentations showcase how insights professionals break down silos and foster collaboration across diverse business functions.

Technology and Strategy

As data analytics and technological tools rapidly evolve, we bring speakers who discuss how these innovations reshape marketing research practice. This bridge connects emerging capabilities with strategic business applications, helping professionals navigate the future landscape of insights.

A Living Mission

"Building Bridges" embodies our ongoing commitment to strengthening the marketing research community, and it's more than just our conference theme. Year after year, we cultivate spaces for interdisciplinary collaboration, forging connections that drive innovation and advance the collective knowledge within our field.