M.S. Marketing Research

WELCOME

MS in Marketing Research (MSMR): A solid foundation for many career paths in business.

The MS in Marketing (MSMR) program has been consistently ranked among the best specialized graduate programs in marketing and is known for preparing students for a wide range of high-demand roles in business, given its focus on marketing research.

If you're searching for a career with a marketing degree that blends data, psychology, and strategic thinking, UT Arlington's master's degree in marketing research offers the flexibility and focus to help you stand out in your business career.

The MS in Marketing Research (MSMR) degree at UT Arlington is designed for students who want to go beyond spreadsheets, data collection and processing and understand the meaning behind the data as true insights professionals do.

The MS in Marketing Research aligns with the core marketing research discipline, which addresses key challenges in product development and design, promotional messaging, branding, pricing strategies, product distribution and customer experience.

Unlike traditional analytics programs, this degree emphasizes strategic thinking and teaches students how to bring data to life and have a tangible impact on business outcomes. This is the hallmark of insights professionals.

BENEFITS

EARNING POTENTIAL

UTA’s MSMR degree provides a strong return on investment. The earning potential of MSMR graduates increases as they gain experience. As an example, you can see the median salaries for MSMR grads in Texas at 1, 5, and 10 years after they graduate.

CAREER PATHS

This program is a strong fit for those with degrees in business, psychology, communication, sociology, product design, and engineering interested in upskilling and exploring careers where they can merge business, creativity, and data science.

MSMR graduates learn to uncover and articulate data patterns—whether in UX research, market trends, or customer behavior— and are highly valued across industries for driving informed, data-backed decisions to solve a variety of business.

MSMR graduates work in roles involving balancing business goals, costs, and metrics across multiple teams—translating complex customer analytics into actionable strategies in jobs such as product managers, brand managers, management consultants, marketing directors/managers, research/data analysts, marketing analysts, project managers, qualitative researchers, user experience (UX) /customer experience (CX) researchers, and insights director/manager, among others.

Below is a sample of companies in both the client and research supplier side of the insights industry, where MSMR graduate have built thriving careers.