Business analytics programs focus on skills for addressing technical and operations needs of an organization and suited for students interested in working as programmers/developers, systems designers to support supply chain management, and operations process and control. They may also work as business analysts tasked with data processing and reporting of data generated by internal systems (e.g., sales, inventory).
Although marketing researchers may also analyze streams of big data already flowing passively within the organization, they often proactively design research studies that produce brand new data. In addition to gaining insights into customers and markets, these studies are designed to guide businesses to smarter business decisions related to product development, branding and positioning, pricing, customer experience, and distribution strategies.
Marketing researchers, a.k.a. insights professionals often act as bridges between different business functions (e.g., marketing, finance, operations, product development, customer support, etc.) triangulating insights from different data sources to drive positive business outcomes.
Market researchers derive insights from qualitative research (e.g., from focus groups, depth interviews, online bulletin boards, social media, ethnographic research, etc.) and quantitative research (e.g., from planned experiments, surveys, etc.) from primary and secondary data sources. Although the work market researchers perform overlap with some aspects of general business analytics, they are also distinct in many notable ways.
In many organizations, there is a gap between data teams and executive leadership. Someone who understands both domains can bridge communication between data analysts and decision-makers. A professional who has earned an MSMR is fluent in the language of data (e.g. knowing how to design studies, interpret statistical findings, and gauge consumer behavior) and is trained to design primary research with an understanding of business priorities (e.g. ROI, competitive strategy, organizational constraints) and to socialize research findings across the organization and the management team. Communication skills are essential in the career paths of MSMR graduates.
Although marketing researchers may also analyze streams of big data already flowing passively within the organization, they often proactively design research studies that produce brand new data. In addition to gaining insights into customers and markets, these studies are designed to guide businesses to smarter business decisions related to product development, branding and positioning, pricing, customer experience, and distribution strategies.
Marketing researchers, a.k.a. insights professionals often act as bridges between different business functions (e.g., marketing, finance, operations, product development, customer support, etc.) triangulating insights from different data sources to drive positive business outcomes.
Market researchers derive insights from qualitative research (e.g., from focus groups, depth interviews, online bulletin boards, social media, ethnographic research, etc.) and quantitative research (e.g., from planned experiments, surveys, etc.) from primary and secondary data sources. Although the work market researchers perform overlap with some aspects of general business analytics, they are also distinct in many notable ways.
In many organizations, there is a gap between data teams and executive leadership. Someone who understands both domains can bridge communication between data analysts and decision-makers. A professional who has earned an MSMR is fluent in the language of data (e.g. knowing how to design studies, interpret statistical findings, and gauge consumer behavior) and is trained to design primary research with an understanding of business priorities (e.g. ROI, competitive strategy, organizational constraints) and to socialize research findings across the organization and the management team. Communication skills are essential in the career paths of MSMR graduates.
