10TH ANNUAL AI AND ANALYTICS SYMPOSIUM

Theme: Humans in the age of AI

2026 ANNUAL AI AND BUSINESS ANALYTICS SYMPOSIUM

The UTA Center for Innovation and Digital Transformation will hold the 10th annual AI and Business Analytics symposium on Thursday, March 5, 2026. The in-person symposium provides a forum for industry professionals and academics to exchange information and knowledge in the area of analytics and AI. This all-day event will feature tech talks and engaging panels with prominent industry experts, an exciting tech workshop, a student analytics competition and a networking happy hour. Come to learn and to network. Previous symposia were attended by about 200 participants with around 50 companies from various industries represented.

Date/Time: March 5, 2026, 8:30 AM – 7:30 PM (Happy hour @ 5pm)

Theme:  Humans in the age of AI 
Venue:
Bluebonnet Ballroom, University Center
University of Texas at Arlington
300 W First St.
Arlington, TX 76010

Registration fee:
$40/person

Parking included: 1 car/attendee.
Link to register your car and direction will be emailed to you.

Breakfast, Lunch, and Happy Hour are provided.

Registrations begin in January.

Keynote Speaker

Satheesh Heddese

Satheesh Heddese

Vice President of Frontline Support

 

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Throughout his remarkable journey in technology leadership, Satheesh Heddese has emerged as a transformative force in engineering, consulting and customer service operations. His story begins with a strong educational foundation, earning his BS in Electronics and Communication from the University of Mysore, later complemented by an MBA from Santa Clara University's Leavey School of Business. Before joining Amazon Web Services, Satheesh built an impressive career spanning multiple continents, taking on leadership roles across telecommunications, consumer electronics, and semiconductor industries. These diverse experiences shaped his unique perspective on global technology solutions and cross-cultural leadership.

 

In 2016, Satheesh embarked on a new chapter by joining AWS, where he would eventually rise to become Vice President of Frontline Support. From his base in Texas, he has revolutionized AWS's global customer assistance infrastructure, skillfully blending human expertise with cutting-edge generative Al to handle millions of customer inquiries each year. His impact extends beyond operational excellence - Satheesh has been a driving force in expanding AWS's global footprint and has created innovative programs to develop the next generation of tech talent.

 

Today, as he oversees AWS's worldwide Support Operations, Satheesh continues to draw on his two decades of experience to enhance customer experience and drive strategic initiatives. His journey to leading one of the world's largest Tech Support operations exemplifies the global nature of modern technology leadership and the power of combining technical expertise with cultural awareness.

Hands-on AWS Workshops (1.5 hour)

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Agentic AI with Amazon Quick Suite

AWS will explain agentic AI and the new Amazon Quick Suite service. Attendees will implement a use-case hands-on during the workshop.

Must bring laptop. Temporary access to Quick Suite will be provided. No AWS account nor previous programming is required.

 

Morning and Afternoon sessions – sign up during registration, limited seats!

 

Speakers, Panelists, and Round Table Leaders:

Speaker

mike buob

Mike Buob

VP

 
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Mike is a visionary technology strategist and digital transformation expert with over  23 years of experience.  He excels in leveraging his expertise in software development, Innovation,  and both technology and experience strategy to create innovative solutions that empower clients to thrive in the digital era. His unwavering commitment to innovation and his deep understanding of digital trends have positioned him as a thought leader in the industry, where he takes pride in identifying and implementing cutting-edge technologies to help clients maximize their potential and deliver impactful experiences.

He now focuses on helping clients devise and execute their digital transformation strategies and helping them implement innovation programs.

He is a global speaker and has covered many topics such as web3, metaverse, GENAI, loyalty programs, digital transformation, product led transformation and design thinking.

His extensive work across industries includes collaborations with renowned clients such as P&G, Chick-Fil-A, BMW, Under Armour, J&J and many others.

Panel Discussion Moderator

Brian White

Brian White

VP of New Product Introduction

 

 

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Currently serving as Head of New Product Introduction for the Ericsson North America Market, Brian is a thirty-year veteran managing the development and delivery of network and software solutions primarily for telecommunications service providers.  As an evangelist for the innovation driven by analytics and transformative digital solutions Brian has led the creation of strategies for migrating to next generation technologies, evolving businesses to new business models and optimizing business operations.

Panelist

Adriana Sanford

Dr. Adriana Sanford

Faculty (Business Law, Cross-Border Law, Cybersecurity/Privacy/AI Las, International Tax)

 

 

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Adriana Sanford is a corporate lawyer, compliance executive, and award-winning global threats expert who serves as Vice Chair of the ABA International Law Section’s National Security Law Committee and on the Steering Group of its Cybersecurity, Privacy, and Digital Rights Committee. A former Fortune 10 Regional Counsel, she brings more than two decades of experience leading global integrity programs, overseeing LATAM compliance, and directing major fraud and corruption investigations. A Chilean-American international television commentator, she appeared regularly as a senior analyst on CNN en Español, briefing a 93-million-viewer audience on privacy and cyber crises.

 

Sanford is a professional keynote speaker represented by the American Program Bureau, with more than 150 addresses delivered across leading technology, cybersecurity, legal, audit, and compliance forums. Her work includes advising the World Economic Forum’s PACI initiative, co-authoring two global-threats books for the Institute for Supply Management, and publishing an AI Governance & Enforcement Series for the International Enforcement Law Reporter. Sanford also heads cybersecurity leadership initiatives for Telecom4Good, supporting 387 NGOs across 102 countries, and serves as an ambassador for Inspire2Live, advancing equitable access to cancer prevention and care worldwide. As an educator, she has taught more than 8,000 students, including over 500 this semester at the University of Texas at Arlington, in law, AI governance, international privacy law, and international business law.

 

Her honors include Top 20 Cyber Woman of the World (2024), Cybersecurity Woman Law & Privacy Professional of the Year (2019, sponsored by Microsoft), and recognition as a Microsoft VIP Speaker for National Cybersecurity Awareness Month (2021, 2022, 2024). She has been featured in Top Cyber News Magazine and in SPRINGER’s Women in Security: Changing the Face of Technology and Innovation. Sanford is fluent in English, Spanish, Portuguese, and French, proficient in Italian, and holds a Dual LL.M. from Georgetown and a J.D. from Notre Dame.

 

 

Panelist

carlos orozco

Carlos Orozco

Senior Manager Engineering Operations

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Carlos Orozco brings 25+ years of IT leadership and software development experience, guiding engineering teams from startups to enterprises in building web and mobile applications, connected products, and cloud-native solutions on AWS. What sets Carlos apart is his ability to translate complex technical challenges into scalable, user-centered products that drive real business impact. He believes the best technology is invisible—it simply works, delighting users while solving critical problems. Throughout his career, Carlos has led digital transformations for Fortune 500 companies, helped launch successful products, and mentored global engineering teams. Currently leading Support Engineers for the Americas, Carlos is passionate about sharing insights on operational excellence, team leadership, and building technology that truly serves users.

Round Table Leader

Sridhar Nerur headshot

Dr. Sridhar Nerur

The Goolsby-Virginia and Paul Dorman Endowed Chair in Leadership and professor of information

systems

 

 

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Sridhar Nerur is the Goolsby-Virginia and Paul Dorman Endowed Chair in Leadership and professor of information systems at the University of Texas at Arlington (UTA). He is also the chair of the Graduate Studies Committee on Business Analytics at UTA. His research has been published in premier journals/magazines such as MIS Quarterly, Strategic Management Journal, Communications of the ACM, European Journal of Information Systems, Information & Management, IEEE Software, and Journal of International Business Studies. He has served on the editorial boards of the European Journal of Information Systems and the Journal of Association for Information Systems. His research and teaching interests include social networks, machine learning/AI/deep learning, text analytics, neuroeconomics, and agile software development.

Round Table Leader

magesh natarajan

Magesh Natarajan

Senior Manager AWS Support

 

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Magesh Natarajan brings over 25 years of extensive experience in the IT industry, having held key development and support roles across Fortune 100 companies. Throughout his career, he has maintained an unwavering focus on customer-centricity, which now drives his approach to delivering exceptional support experiences at AWS. Currently, Magesh leads a dynamic team of leaders dedicated to enhancing the customer support experience at AWS. His leadership extends beyond traditional support operations, as he spearheads GenAI initiatives for Support from a strategic business perspective. In this capacity, he collaborates closely with engineering teams to advance AWS's mission of leveraging Generative AI solutions to better serve customers and transform support delivery. Magesh holds a Master of Science in Electrical Engineering from the University of Texas at El Paso and a Master of Business Administration  (MBA) from the University of Texas at Austin. This unique combination of technical expertise and business acumen positions him at the forefront of AI-driven innovation in customer support. His work represents the intersection of cutting-edge technology and customer experience, making him a valuable voice in discussions about the practical applications of AI in enterprise support environments.

The Center for Innovation and Digital Transformation (CIDT)

Contact

Budiman Contact Photo

Dr. Santoso Budiman
Director
Center for Innovation and Digital Transformation
[email protected]
817-272-6358
Box 19437
701 S. West Street, Room 511