Find it. Fix it. Flaunt it.
Marketing, Messaging, and Engagement is asking all UTA staff and faculty to do a campus-wide digital brand clean-up to show a clear, consistent, and compelling brand.
Why we’re doing this:
Key to a resilient institution, our brand's visual identity and logo accelerates trust with prospective students, partners, and donors, and it streamlines our daily work, and ensures our message is heard, making our recruitment, advancement, and community engagement efforts more effective.
Our immediate priority is to refresh our digital assets. This "digital-first" approach is easy to implement and cost-effective and has the broadest and most immediate impact. The priority updates will be:
- University webpages, social media profiles, and digital signage
- Name badges and office nameplates that are updated with an insert
- PowerPoint templates and email signatures
- Email communications (e.g., admissions, alumni relations, departments)
- Digital templates for frequently used documents like forms and procedures
- Lectern branding
Resources
Update Your Materials
Do you need to update your materials with the correct brand? Here are the resources to help you fix it and flaunt it.
Find it. Fix it. Flaunt it.
Step1
Be on the lookout for incorrect logos.
Step 2
Take a photo—note the location and category (see form for categories)
Step 3
Go to go.uta.edu/foundit and upload a photo —found or fixed logos— include required info