Rebecca Lopez

One of the biggest challenges I faced was adjusting from long academic deadlines to the fast-paced nature of professional work. In school, projects often had extended timelines, allowing for in-depth exploration and refinement. However, in the industry, especially after joining Downtown Arlington Management Corporation immediately after graduation, I had to quickly adapt to rapid turnarounds and shifting priorities. Each workplace has its own workflow, expectations, and approach to project management, so navigating these differences and structuring my work accordingly was a learning curve. Finding the right balance between efficiency and creativity while ensuring each project met its unique requirements was a significant but valuable challenge.

UTA’s Visual Communications Design program prepared me for my career by emphasizing problem-solving through complex projects and real-world experiences. Through active research, analysis, and creative execution, I developed a strong foundation in design thinking. The VCD program encouraged collaboration and individual work, helping me refine my time management and resource utilization skills. By merging academic learning with industry standards and processes, I gained the ability to adapt, innovate, and approach design challenges with a strategic and creative mindset.

Visual Identities class at UTA where I worked on Nopales Mexican Grill project had a significant impact on my design approach. This fictional Mexican restaurant concept embodies the essence of authentic, homemade Mexican cuisine, offering an upscale dining experience that warmly embraces Mexican culture. Nopales Mexican Grill was designed to appeal to those seeking traditional, handcrafted flavors paired with exceptional service that creates a welcoming and memorable atmosphere. The brand’s logo incorporates the image of a woman, a color palette is inspired by Mexico’s rich artistic and architectural heritage. This project was particularly meaningful to me, as it deepened my passion for branding and influenced my desire to continue working on brand identity projects after graduation. Additionally, Nopales Mexican Grill was recognized for its excellence, earning a Gold Addy at the American Advertising Federation Awards and advancing to receive a Silver Addy at the regional level. Seeing this project receive recognition was incredibly rewarding, as it resonates deeply with my background and personal connection to the culture it represents.

Building a strong portfolio is essential, as it serves as both a showcase of your skills and a direct reflection of your personal brand. As our professors often emphasize, your portfolio should be as close to "perfect" as possible. This means curating only your best work – if there is a project you are not proud of, take the time to refine it until it meets your standards.

When developing your portfolio, think deeply about who you are as a designer. This is your opportunity to present yourself authentically while also demonstrating versatility. Since your portfolio will likely be the first impression potential clients or employers have of you, it is crucial to ensure that everything is clean, well-organized, and aligned with your goals. There is no single right way to structure a portfolio – it all depends on your target audience and the type of work you want to attract. However, variety is key. Showcasing a diverse range of styles and projects not only highlights your adaptability but also signals that you are open to creative challenges. A strong portfolio should include different design approaches, demonstrating your ability to think critically and problem-solve in various contexts. Above all, be intentional with your selections. Every piece should serve a purpose and contribute to the overall narrative of your skills and creative identity. Express yourself, but also remain mindful of the professionalism and quality expected in the industry. Your portfolio is more than just a collection of work – it’s a testament to your growth, expertise, and potential as a designer.

I stay observant of my surroundings. Inspiration can be found everywhere – from product packaging and restaurant menus to public transit advertisements. I make a habit of capturing these moments, documenting unique designs that spark creativity. By paying close attention to real-world design applications, I gain valuable insights into emerging trends and innovative techniques. Taking a moment to look around often reveals fresh ideas and new perspectives, keeping my creative approach dynamic and relevant.

I wish at school I had focused more on copywriting, as well as video editing and animation. With social media playing a significant role in branding and advertising, crafting compelling messaging and engaging content has become essential. Strong copywriting skills, including writing effective taglines, can make a significant difference in capturing an audience’s attention. I believe developing this skill earlier would have strengthened my design projects and made them more impactful. Additionally, I wish I had explored video editing and animation more deeply. While I did gain some experience in school, many design roles today seek professionals who can handle a wide range of creative tasks. Mastering these skills would not only enhance a designer’s versatility but also add valuable assets to their portfolio.

The best advice I received as a student is "They are people too." Don’t be afraid to reach out to professionals whose work you admire – whether through social media, LinkedIn, or networking events. A simple conversation can lead to valuable connections, mentorship, or even job opportunities. Additionally, having a strong online presence is essential. Showcasing your work on platforms like LinkedIn, Behance, Dribbble, or Instagram can attract potential clients or employers. Consistently sharing your creative process and engaging with others in the industry helps establish your credibility and keeps you on their radar. Most importantly, be open to learning and collaborating. The design field thrives on creativity and connection, so staying engaged and continuously building relationships can make a significant difference in your career.