Culture & Communication

Culture and Communication

Initiative

Enhance the role of sustainability in culture and communications through story-telling and collaboration

LEAD: Media Relations
with support from the Office of Sustainability Establishes

Definition

To promote a culture of sustainability, efforts are made to increase cross-university communication on sustainable initiatives and stories. Departments are encouraged to highlight their positive impact, and signage across campus is encouraged to raise awareness of sustainability and efforts to address climate change. Moreover, there’s an emphasis on communicating sustainability content effectively, aligning messaging with recruitment efforts, providing educational walking tours, and highlighting the sustainability programs at new student orientations.

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Strategies

Near goal indicator Action Items: 4

  • Coordinate sustainability messaging to be part of campus on-boarding
  • Track all departments to understand how activities positively impact U T A through channels like e-newsletters and social media
  • Involve Communications students in developing awareness campaigns and social media presence as part of curriculum
  • Create a comprehensive playbook defining protocols for sustainability communications

Near goal indicator  Action Items: 4

  • Increase signage and visual indicators across campus with small notes about what has already been done to combat climate change
  • Distribute the UTA Sustainability story across key sustainability contributors in the region
  • Increase dynamism of sustainability communications and change how UTA communicates by embracing short form, highly visual content
  • Engage alumni network in sustainability success at UTA

Middle goal indicator  Action Items: 4

  • Organize formal community events such as charity runs/walks/bike rides which involve volunteer efforts, fundraising opportunities, and outreach activities
  • Provide honors pathways at graduation that involve volunteer hours completed
  • Clearly define the social impacts of sustainability and how it relates to campus life
  • Seek partnerships with local organizations, K-12 programs, and businesses to influence sustainability initiatives across Arlington

Long goal indicator  Action Items: 3

  • Assign at least one sustainability champion per department to be included in all departmental decisions
  • Facilitate peer-to-peer support for 100% of UTA staff through sustainability focused events, opportunities, and training sessions
  • Coordinate participation of green teams in social media to celebrate their efforts